I’ve managed communities and consulted on interface. User experience is foremost when crafting my copy. Whether fuel cells or food, I ramp-up fast and boil down complex concepts into readable content.
Copy should flow naturally, conveying your brand seamlessly in your voice. I've captured the voices of companies for a variety of verticals: tech, senior living, real estate, lighting, you name it.
With a career spanning publishing, user experience and content management, I’ve written for corporations, newspapers, startups and agencies. As the lead writer for two West Coast boutique firms, Designworks and ID Marketing & Design, I was hired for both creative and analytical insight involving brand assessment, identity, naming, taglines, mission statements and core values.
Putting the Grit in Integrity ...
I stand behind my work and my process. Copywriting is a craft, and whether I create content for direct clients or agencies, my goal is to make everyone look good. While your audience will never know all the considerations that go into choosing certain words or phrases over others, I’m always game for talking shop from both marketing and grammar perspectives.
My primary focus is doing good work, but I also have a genuine passion for connecting people with complementary skill sets and seeing what those relationships yield. This isn’t something I’m paid to do; I enjoy networking and helping creative people further their goals. It's part of my innate we're-better-together teamwork mentality.
Degrees, Memberships, More
• Bachelor of Arts in English from Baldwin Wallace University
• Bachelor of Arts in Broadcasting from Baldwin Wallace University
• Drama League & Outer Critics Circle Nominee (Broadway Lyricist)
• Dramatists Guild Member
• ASCAP/Lilith Fair Songwriting Competition First Prize Winner
• BMI Workshop Advanced Member & Master Class Honoree
• Millcreek School Foundation Excellence in Language Arts (alumni mentoring program)
• Advisory Councilmember for The Grief Dialogues
For specific work experience, view my LinkedIn profile.
Ready to see how I can help you?
Carla is an excellent partner to your business because she is a critical listener and exhibits a keen understanding of what you need. She then delivers high-quality results meeting time requirements while delivering valuable follow-up and advanced conceptual support.