For Dad: A Newsletter As Straight-Talking As He Is

All you dads out there know what it's like to be without a paddle. This is why Fatherly, the wonderfully snarky on-point parenting resource, should be your life preserver.

You'll know from first read that Fatherly's for "Men who want to be great fathers without turning into cliches." And then you'll sign up for the newsletter and see this slice of realness:

I love this signup form for 3 reasons:

1) The adverb *Actually* is a promise. 

You're not signing up for fluff. You're signing up for hands-on solutions that'll get you through whatever kind of crazy your day has devolved into, at any given moment.

2) The confirmation button doesn't merely say Sign Up.

"Give Me the Goods" is deliciously on tone. 

3) The return to the blog link (Ahhh freak out ...) is a reminder of what life will be like if you do not opt-in to the newsletter.

The definition of insanity, my friends.

So whether you have time to read useful advice or not, happy Father's Day to all you dads out there aspiring to greatness.