Product Features You Didn't Know Were There

I love being surprised and delighted by a they-thought-of-everything interaction with product packaging.

This new natural gum, Simply Gum, was a find for me, after having tried so many natural gum brands on the market. Then one day, long after purchase and having opened the packaging and using the gum several times over the course of a few weeks, I spotted a short line of copy that at first I mistook for a directive to post an update about the gum: "Post Chew Wraps."

It dawned on me that the company had built in tiny wrappers for discarding the chewed gum (we wouldn't it to sit in our stomach for 7 years, you know). What a cool product feature! It only made me love the product more.

As for the mildly confusing line of copy, I'd solve it with a simple hyphen: Post-Chew Wraps.

Tell me in the comments about a cool product packaging feature on one of your favorite products. 

P.S. Look what fun wordplay pops up when I visited the website! 

Wordplay + a 10% discount? I'm sold!

Wordplay + a 10% discount? I'm sold!