Discussing Marketing with Business-Savvy Radio Host Carmen Carrozza

One of my clients, Carmen Carrozza, has a weekly business show on WGCH AM1490. When he asked my ideas for what to name it, I came up with Forward Motion because as a business coach, Carmen is always helping people move forward — individuals looking to land a new job, entrepreneurs launching a new venture, sales teams setting game-changing monthly goals.

I've appeared on the show twice: on 5/25/10 and on 6/22/10.

During my latest appearance, we discussed marketing as it relates to the Social Web, and ways to keep content fresh. We went into what companies of different sizes can do to get more value out of their marketing dollars, by spreading their key messages across allchannels, from their Web sites to blogs to newsletters to Facebook to Twitter.

The biggest message that I was looking to impart to the listening audience was that everything you do as a business owner is an opportunity to promote yourself. This was most evident in my June 19 blog post, in which I describe how experiencing National Donut Day at Dunkin' Donuts sparked an idea for how adjacent small businesses can capitalize on the marketing and promotions of neighboring businesses, especially the large-budget franchises. Carmen and I also discussed some of the work I have done for his business.

Feel free to comment on this post to answer me this: Now that we're almost 7 months into 2010, what's the most effective promotion or marketing effort you've run this year?

With forward motion,

Carla

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