Is Your Business Twitter-Fated? All Signs Point to Yes!

As a follow-up to our Forward Motion radio show on Tuesday, Nov. 16, in which host Carmen Carrozza and I discussed online marketing with INDIEbusiness entrepreneur Donna Maria Coles Johnson, I'd like to emphasize the overlying message we were trying to convey to business owners:


Doesn't matter what product you're peddling or service you're selling; Donna Maria made it rather clear that every business can up its value by using Twitter to reach out to customers, fans and the general public, in hopes of making true connections with them — connections that foster long-term growth for your company, because common interests and circumstances (discoverable through social media likes, tweets, posts and comments) bring people together. Once relationships are established, you never know when that connection will lead to a sale or another opportunity for you or your company.


When I asked Donna Maria what she would say to a business owner who is afraid that he or she can't think of anything valuable to say on Twitter, or is afraid of not being able to dish out enough content, she summed up her answer in 3 words: "Get over it." She reassured our listeners that their tweets don't have to be pithy, or even industry-related for that matter. Simply sharing your favorite ice cream flavor, she said, can lead to a true connection.

Read Donna Maria's excellent blog post about how to "Get Over It" and get going on expanding your customer base through social media by clicking here or clicking the image below.


Afraid you don't know the lingo or how to find others on Twitter or how to use keywords? Twitter provides a great getting-started section for businesses. The best way, however, is just to dive in and get started. You'll catch on simply by watching how other businesses use the space.

And to read up on etiquette, check out The Morning News' savvy guide to polite Twitter usage.

To listen to our Forward Motion conversation with Donna Maria, download the podcast.


Follow me on Twitter and I'll be happy to follow you too. Can't wait to see you get started!

See you soon,

Carla "Mint Chocolate Chip" Fisher

You’re Looking at WGCH’s Newest Listeners’ Advocate …

Great news!

Last week on WGCH's Forward Motion, Business and Life Coach Carmen Carrozza asked me to be a regular contributor on his show! I will be the show's Listeners' Advocate, playing the role of the layperson, sporadically asking questions for clarification or rebutting when necessary to speak on the listeners' behalf, or just plain causing some good old-fashioned back-and-forth! In essence, a co-host.

You can hear Forward Motion every Tuesday from 4-4:30 p.m. EST on Just click "Listen Live." Call in with your questions and comments at 203-661-5051.

The Oct. 12 show was my third appearance on the show. It was special to me not only because Carmen asked me to be a regular contributor, but also because I was able to speak in tribute to my late father, a small-business owner for 50 years. Listen to the podcast here.

Hope to hear you call in on a future show!


Returning to Forward Motion Radio Show

Tune in today (Oct. 12) at 4 p.m. EDT, as I make my third appearance on life and business coach Carmen Carrozza's "Forward Motion" radio show. You can listen live on 1490 AM WGCH.

As always, Carmen and I will discuss how we can assist small businesses and entrepreneurs in their marketing plan efforts. Listen in and call us at 203-661-5051 with your questions!



Discussing Marketing with Business-Savvy Radio Host Carmen Carrozza

One of my clients, Carmen Carrozza, has a weekly business show on WGCH AM1490. When he asked my ideas for what to name it, I came up with Forward Motion because as a business coach, Carmen is always helping people move forward — individuals looking to land a new job, entrepreneurs launching a new venture, sales teams setting game-changing monthly goals.

I've appeared on the show twice: on 5/25/10 and on 6/22/10.

During my latest appearance, we discussed marketing as it relates to the Social Web, and ways to keep content fresh. We went into what companies of different sizes can do to get more value out of their marketing dollars, by spreading their key messages across allchannels, from their Web sites to blogs to newsletters to Facebook to Twitter.

The biggest message that I was looking to impart to the listening audience was that everything you do as a business owner is an opportunity to promote yourself. This was most evident in my June 19 blog post, in which I describe how experiencing National Donut Day at Dunkin' Donuts sparked an idea for how adjacent small businesses can capitalize on the marketing and promotions of neighboring businesses, especially the large-budget franchises. Carmen and I also discussed some of the work I have done for his business.

Feel free to comment on this post to answer me this: Now that we're almost 7 months into 2010, what's the most effective promotion or marketing effort you've run this year?

With forward motion,


Get help with your Web site, brochure, newsletter, social media efforts and more at

Saidandsung’s Recent Radio Appearance

Being a guest on Carmen Carrozza's radio show, Forward Motion, was a blast! Carmen is a business and executive coach with an extensive financial background who uses his super-savvy economic know-how to help clients and corporate teams reach their potential.

On the air, we had a chance to talk about all the things I'm working on — from business writing to songwriting to teaching children performing arts skills.

I'll soon be joining Carmen again as his guest, and this time, we'll delve deeper into the marketing world of small business and how together we can help your company. Tune in at 4 p.m.!

Thanks for reading,


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