For Dad: A Newsletter As Straight-Talking As He Is

All you dads out there know what it's like to be without a paddle. This is why Fatherly, the wonderfully snarky on-point parenting resource, should be your life preserver.

You'll know from first read that Fatherly's for "Men who want to be great fathers without turning into cliches." And then you'll sign up for the newsletter and see this slice of realness:

I love this signup form for 3 reasons:

1) The adverb *Actually* is a promise. 

You're not signing up for fluff. You're signing up for hands-on solutions that'll get you through whatever kind of crazy your day has devolved into, at any given moment.

2) The confirmation button doesn't merely say Sign Up.

"Give Me the Goods" is deliciously on tone. 

3) The return to the blog link (Ahhh freak out ...) is a reminder of what life will be like if you do not opt-in to the newsletter.

The definition of insanity, my friends.

So whether you have time to read useful advice or not, happy Father's Day to all you dads out there aspiring to greatness.

Is Your Business Twitter-Fated? All Signs Point to Yes!

As a follow-up to our Forward Motion radio show on Tuesday, Nov. 16, in which host Carmen Carrozza and I discussed online marketing with INDIEbusiness entrepreneur Donna Maria Coles Johnson, I'd like to emphasize the overlying message we were trying to convey to business owners:

IF YOU'RE NOT ON TWITTER YET, YOU SHOULD BE.

Doesn't matter what product you're peddling or service you're selling; Donna Maria made it rather clear that every business can up its value by using Twitter to reach out to customers, fans and the general public, in hopes of making true connections with them — connections that foster long-term growth for your company, because common interests and circumstances (discoverable through social media likes, tweets, posts and comments) bring people together. Once relationships are established, you never know when that connection will lead to a sale or another opportunity for you or your company.

THE NO-FEAR APPROACH TO TWITTER

When I asked Donna Maria what she would say to a business owner who is afraid that he or she can't think of anything valuable to say on Twitter, or is afraid of not being able to dish out enough content, she summed up her answer in 3 words: "Get over it." She reassured our listeners that their tweets don't have to be pithy, or even industry-related for that matter. Simply sharing your favorite ice cream flavor, she said, can lead to a true connection.

Read Donna Maria's excellent blog post about how to "Get Over It" and get going on expanding your customer base through social media by clicking here or clicking the image below.

QUICK STUDY

Afraid you don't know the lingo or how to find others on Twitter or how to use keywords? Twitter provides a great getting-started section for businesses. The best way, however, is just to dive in and get started. You'll catch on simply by watching how other businesses use the space.

And to read up on etiquette, check out The Morning News' savvy guide to polite Twitter usage.

To listen to our Forward Motion conversation with Donna Maria, download the podcast.

LET'S CONNECT!

Follow me on Twitter and I'll be happy to follow you too. Can't wait to see you get started!

See you soon,

Carla "Mint Chocolate Chip" Fisher