To Throw An Error Is Human: Build Customer Relationships with Error Copy

It may not be high on your list of site release priorities, but 404 and 500 error page content are excellent opportunities to further extend your brand to engage site visitors. After all, mistakes happen, and error pages are definitely part of the customer experience.

Rather than going with default error pages that often look like robots are running the joint, show your customers your human side. Check out how Fandango's folksy brand voice endears its customers with this 500 error content:

The folks at Fandango are making CX fun.

The folks at Fandango are making CX fun.

I don't know about you, but reading this content only made me love the Fandango brand even more. The silly image, the copy, the punctuation — it all works so well together.

No one likes throwing an error because it means taking extra time, but why not turn it into a positive customer experience by making your site visitors smile? 

And don't forget to provide links to other areas of your site so your customers can get back on track!

Impending Parenthood & Pinterest Projects

 

There's nothing like a deadline. And having a baby in a few days is certainly a formidable one!

Actually, it's more like I had a list of stuff I've always wanted to get to, so waiting around for baby to arrive has its advantages.

This week, I took to Pinterest to start some projects I've always envisioned but never found time to tackle.

Designing Song Lyric Excerpts

First up, I wanted to present my original song lyric excerpts in a fun and engaging way, and then link them to the songs themselves. Thus, my "Lyrics to Live by" board was created.

Lyric Excerpt from "Listening"
Lyric Excerpt from "Listening"

 

My hope is that people who are unfamiliar with my songs will be intrigued or moved by the excerpts and want to read all the lyrics, or even listen to the songs.

My design skills are limited, but it was a blast to express my artistry as a songwriter even further in this manner!

Compiling Clever UX Content Writing Examples

Always seeking to balance out the two aspects of my professional life, my next project was to take the folder of screenshots of content writing samples that have impressed or amused me over the course of the past year and link to their respective websites of origin. The result is my compilation of Clever UX Content Writing.

Even the most seemingly insignificant content on your website can go a long way in creating a fun experience for your users, members or visitors.

UX Copy Samples Pinterest Board
UX Copy Samples Pinterest Board

You'll smile and/or laugh at some of the silly, even snarky, ways companies interact with their customers. Like Groupon giving you a chance to inflict pain upon a staffer; it's all in good fun, and all to build a rapport to put you in a good mood and keep you coming back.

As both a writer and a customer of these sites, I admire the decisions to express themselves and their brands in engaging ways.

Take a look; what you see just might inspire you to do similar things with your site content!

What kind of boards will you create to stretch your artistic muscles or help others discover your work?

Happy pinning,

Carla

Stretching My Copy Muscles: Introducing Copper Fields Design

My first foray into writing high-end retail product content is the recently launched site copperfieldsdesign.com.

New York artisan Sam Spano creates handmade outdoor copper planters that add instant charm to your home or garden. It was a pleasure to craft copy for such a gorgeous product.

An added bonus is that Copper Fields uses sustainable materials like reclaimed ipe in fashioning their decorative planters.

 

 

Visit the Copper Fields site to browse their collections of copper planters, planters with trellises, copper furniture, window boxes, vases and more!

Congratulations to Sam and Suzanne Spano on the site launch. I so enjoyed telling your product story!

Cheers,
Carla