Panera Proud: Putting Core Values on Display

Oftentimes, you'd have to visit a company's website or browse a print brochure to be introduced to its core values. It's not everyday those values stare you in the face while you're choosing a Pick 2. Here's the refreshing transparency I spotted on a recent visit to Panera Bread:

As the photo of the in-store signage displays, the company's core values — referred to online as its Food Policy — are as follows:

+ We're advocates for clean food.

+ We're committed to menu transparency.

+ We're dedicated to having a positive impact on the food system.

It doesn't get more transparent than proudly displaying your core values in huge font for all to see as they pick out their menu items.

Bravi, Panera execs!