Impending Parenthood & Pinterest Projects

 

There's nothing like a deadline. And having a baby in a few days is certainly a formidable one!

Actually, it's more like I had a list of stuff I've always wanted to get to, so waiting around for baby to arrive has its advantages.

This week, I took to Pinterest to start some projects I've always envisioned but never found time to tackle.

Designing Song Lyric Excerpts

First up, I wanted to present my original song lyric excerpts in a fun and engaging way, and then link them to the songs themselves. Thus, my "Lyrics to Live by" board was created.

Lyric Excerpt from "Listening"
Lyric Excerpt from "Listening"

 

My hope is that people who are unfamiliar with my songs will be intrigued or moved by the excerpts and want to read all the lyrics, or even listen to the songs.

My design skills are limited, but it was a blast to express my artistry as a songwriter even further in this manner!

Compiling Clever UX Content Writing Examples

Always seeking to balance out the two aspects of my professional life, my next project was to take the folder of screenshots of content writing samples that have impressed or amused me over the course of the past year and link to their respective websites of origin. The result is my compilation of Clever UX Content Writing.

Even the most seemingly insignificant content on your website can go a long way in creating a fun experience for your users, members or visitors.

UX Copy Samples Pinterest Board
UX Copy Samples Pinterest Board

You'll smile and/or laugh at some of the silly, even snarky, ways companies interact with their customers. Like Groupon giving you a chance to inflict pain upon a staffer; it's all in good fun, and all to build a rapport to put you in a good mood and keep you coming back.

As both a writer and a customer of these sites, I admire the decisions to express themselves and their brands in engaging ways.

Take a look; what you see just might inspire you to do similar things with your site content!

What kind of boards will you create to stretch your artistic muscles or help others discover your work?

Happy pinning,

Carla

Sharing My Songs on SoundCloud ... Why You Should, Too!

Super excited to have finally hopped aboard the SoundCloud train! If you're a songwriter, musician, DJ, singer, voiceover artist, etc., you can use SoundCloud to house all your tracks, from mastered recordings to works-in-progress. And the best part is, SoundCloud provides you with a direct URL for each of your tracks! No more asking fans to go to your page and scroll down to a specific tune; you can now provide the direct link for each and every tune or file you share.

SoundCloud is also a social network: You can follow other artists and interact and share media! One of the coolest interactive features is that fans can add comments to ANY portion of the file. For example, say someone listened to my latest tune and dug the key change that happens at 3 minutes and 14 seconds in; that person could add a comment at 3:14 to say so! And I can do the same for any tunes I listen to uploaded by the people I follow.

I'm using SoundCloud to share my first major-label cut, "Go On" featuring EMI artist Amy Sky, and the rest of my tracks from my recent demo of songs for film & TV. Soon, I'll also use SoundCloud to share my newest tunes not yet recorded, so stay tuned! And as soon as "Go On" is available on iTunes (currently only available in Canada), I'll let you know!

Love and music,

Carla

 

Chatting with America’s LinkedIn Lady, Carol McManus

Carmen Carrozza and I were thrilled to have Carol McManus, a.k.a. The LinkedIn Lady, on our Forward Motion show on 1490 WGCH. Carol is part of the WCCH family, hosting her own show every Wednesday at 9 a.m. (see below for more info). Click here to listen to the podcast of our chat with Carol.

Many people know that LinkedIn has become a go-to tool for professionals, entrepreneurs and organizations, especially job seekers and headhunters, but Carol cuts through the guesswork of how to develop a strong presence on the site.

Carol shared with us some no-nonsense tips, including:

+ How to Effectively Use LinkedIn

+ First Steps to Creating Your Profile

+ The Importance of Recommendations

+ The Quality (& Quantity) of Connections

+ Getting Personal with Introductions

+ How to Devise a Posting Strategy

Click here to listen to 25 minutes of valuable tips from Carol.

And listen to Carol's show, The LinkedIn Lady, on WGCH.com every Wednesday at 9 a.m. EDT. For those who need a jump-start to creating their profiles, Carol's running a Boot Camp, which you can read more about by clicking here.

Thanks for reading (and listening),

Carla

Follow Carol on Twitter.

And while you're at it, follow me on Twitter.

Facebook.com/saidandsung

Today, my Saidandsung Facebook Page got its custom URL, also known as a vanity URL. Now, I can use facebook.com/saidandsung in promotions, whether verbally or written, and people can easily find my page. To get one for yourself, read this previous post. I will be using my page to offer people insight on more effective writing; links to fun design, copy and innovative marketing; and ways to be more creative. The Page also features a 'My Band' tab, where you can listen to the songs I've written. Finally, my two worlds of copywriting and songwriting are together on the same site!

Visit my Facebook page and click Like to stay in the loop and to hear my tunes. Hope to see you there!

And send me the link to your Facebook Page.

Thanks for reading,

Carla

Discussing Marketing with Business-Savvy Radio Host Carmen Carrozza

One of my clients, Carmen Carrozza, has a weekly business show on WGCH AM1490. When he asked my ideas for what to name it, I came up with Forward Motion because as a business coach, Carmen is always helping people move forward — individuals looking to land a new job, entrepreneurs launching a new venture, sales teams setting game-changing monthly goals.

I've appeared on the show twice: on 5/25/10 and on 6/22/10.

During my latest appearance, we discussed marketing as it relates to the Social Web, and ways to keep content fresh. We went into what companies of different sizes can do to get more value out of their marketing dollars, by spreading their key messages across allchannels, from their Web sites to blogs to newsletters to Facebook to Twitter.

The biggest message that I was looking to impart to the listening audience was that everything you do as a business owner is an opportunity to promote yourself. This was most evident in my June 19 blog post, in which I describe how experiencing National Donut Day at Dunkin' Donuts sparked an idea for how adjacent small businesses can capitalize on the marketing and promotions of neighboring businesses, especially the large-budget franchises. Carmen and I also discussed some of the work I have done for his business.

Feel free to comment on this post to answer me this: Now that we're almost 7 months into 2010, what's the most effective promotion or marketing effort you've run this year?

With forward motion,

Carla

Get help with your Web site, brochure, newsletter, social media efforts and more at saidandsung.com.