Site Headlines & Editing for Reaction Design
The California-based boutique design firm Designworks hired me to collaborate on retooling the website for Reaction Design, developers of complex chemistry simulation for industrial markets. Despite never having worked with fuel cells, I ramped up quickly and delivered on-time compelling content for this B2B client.
My objectives were to write headlines and subheads for Reaction's home page sliders, with an emphasis on the accuracy and time to solution the engineering affords. Also included in the project were creating headlines for four key product pages, then editing the existing body copy. Bridging the gap between chemists and corporate decision-makers, I delivered a series of powerful headlines to draw in site visitors so they could more easily grasp the company's complex technology at a glance. Visit Site