Tradeshow Ramp-Up & Site Content for Vidyo
Designworks, a California branding agency, initially hired me to write all content for a landing page for the tech collaboration platform Vidyo. The resulting success lead to my creating a slew of deliverables for Vidyo: a homepage tagline (HD Video Conferencing Without Boundaries), which was extended to Vidyo's trade show booth signage. My work culminated in headlines and body copy for a direct-mail showpiece that housed a fully operable video screen. Using snail mail to house enviable functionality (when I wrote the headline Seeing is believing, I was a believer) and emphasize Vidyo's capabilities for face-to-face meetings without racking up travel costs was not just a compelling juxtaposition, it was thoroughly inspiring.